Posts by Bill Allen

Using the Product Discovery Canvas, Part 6: Validate if it is the right Product to build

Using the Product Discovery Canvas, Part 6: Validate if it is the right Product to build

Box 7  is based on the work of Alberto Savoia. In 2015 I read his early work, emailed him, and...

Using the Product Discovery Canvas, Part 5: Tell Stories about the Product

Using the Product Discovery Canvas, Part 5: Tell Stories about the Product

So far in this blog series, we’ve written our elevator pitch, identified our users and customers, and established our goals...

Using the Product Discovery Canvas,  Part 4: Goals, Success Measures, Timeframe for Discovery

Using the Product Discovery Canvas, Part 4: Goals, Success Measures, Timeframe for Discovery

Fig 1. Product Discovery Canvas. Ideally you’ve been following this blog series as we’ve engaged in product discovery for “Card...

Using the Product Discovery Canvas,  Part 3: Know Your Users and Customers

Using the Product Discovery Canvas, Part 3: Know Your Users and Customers

Card SafeZone is a mobile app that informs users if it is safe to use their credit card or debit...

Using the Product Discovery Canvas,  Part 2: Vision Statement (Elevator Pitch)

Using the Product Discovery Canvas, Part 2: Vision Statement (Elevator Pitch)

The first post in this series made these startling assertions, “building successful products that customers really want and love is...

Mastering  the Product Discovery Canvas, Part 1: Introduction

Mastering the Product Discovery Canvas, Part 1: Introduction

Building successful products that customers really want and love is really hard. In fact, most product efforts fail! I coach...