Personas: Card SafeZone

Photo credit: colorblindPICASO / Foter.com / CC BY-NC

Description: 

• Owns a smartphone. 
• Uses credit / debit cards several time a day
• Carries very little cash.

Values: 

Safe use of credit / debit card safety.

Actions: 

At point-of-sale, uses “Card SafeZone” to make go/no go decision to use debit / credit card.

Photo credit: Alex E. Proimos / Foter.com / CC BY-NC

Description: 

• Owns a smartphone. 
• Wants to promote credit / debit card protection.

Values: 

Providing card safety because it can attract shoppers and increase business revenues.

Actions: 

Signs up with Banks and Credit card issuers so that business can be recognized as a “Card SafeZone”

Photo credit: cuirbouilli2 / Foter.com / CC BY-NC-SA

Description: 

• Forward thinking technology company that want to promote credit / debit card protection.
• Wants to earn revenue from increased credit / debit card use. 

Values: 

• Public image is important.
• Wants to promote Bank as safety and security minded.

Actions: 

• Signs up with “Card SafeZone”.
• Provides credit / debit card breach information to “Card SafeZone”.

Photo credit: Elvert Barnes / Foter.com / CC BY-SA

Description: 

• Wants ease of controlling the system
• Wants access to information about the system

Values: 

• Quick control of the system
• Dashboards with information about system

Actions: 

• Controls operation of the system