Using the Product Discovery Canvas,  Part 3: Know Your Users and Customers

Using the Product Discovery Canvas, Part 3: Know Your Users and Customers

Card SafeZone is a mobile app that informs users if it is safe to use their credit card or debit...

Using the Product Discovery Canvas,  Part 2: Vision Statement (Elevator Pitch)

Using the Product Discovery Canvas, Part 2: Vision Statement (Elevator Pitch)

The first post in this series made these startling assertions, “building successful products that customers really want and love is...

Mastering  the Product Discovery Canvas, Part 1: Introduction

Mastering the Product Discovery Canvas, Part 1: Introduction

Building successful products that customers really want and love is really hard. In fact, most product efforts fail! I coach...